• 1. Applicability
• 2. Types of Information We Collect
• 3. Methods of Information Collection
• 4. How Your Information Is Used
• 5. How Your Information is Shared
• 6. Your Rights Concerning Our Practices
• 7. How To Access and Update Your Personal Information
• 8. How We Protect Your Personal Information
• 9. State-Specific Privacy Information
• 10. Contact Us
• 11. Miscellaneous

• Geo-location

• Type of device

• Traffic information and cookies

• Web browser

• Information concerning your mobile device (i.e., model, operating system, other device characteristics, information about your mobile network)

• Links you click on our Website

• Media information (i.e., Advertising engagement in social, digital, and other mediums of media)

• Internet Protocol Address

• Language preferences

• marketing and advertising campaigns, including, targeting and re-targeting, and search engine optimization

• improving our services

• improving our Website, diagnosing problems with, administration of, our Website

• compliance with legal and reporting requirements

• Cross-platform user experience optimization

• Advertising and analytics

• Conducting research and analysis

• Use as required by law

• Performing other business activities as needed, or as described elsewhere in this Privacy Policy

i. Provide, Manage and Improve our Website.

Company uses information we collect from you in part to operate and maintain the Website, to respond to your inquiries, to administer the Website and for other lawful business purposes.

ii. Advertising and Analytics.

We use the information in connection with advertising and we may also use the information we collect and obtain about you to measure and improve our Website, to customize certain features of the Website.

iii. Marketing.

Subject to applicable law, we may combine and use any and all information we collect about you either online or otherwise, including from third parties, for marketing purposes. Unless we expressly notify you otherwise at the time of collection, we also may disclose information that we receive from you and from third-party sources to third parties whose practices are not covered by this Privacy Policy (e.g. other marketers, publishers, retailers, participatory databases and non-profit organizations) that want to market products or services to you.

iv. Affiliates.

Certain Company offices and affiliates may have access to certain of your information for internal management and administrative purposes on our behalf. In any case, these affiliates will only have access to your information for administrative and operations purposes only.

v. Social Media

While some communications with us through social media platforms may be governed by this Privacy Policy, please be advised that the privacy policy of the social media platform being used for these communications will also govern these interactions and related data collection. Please review the privacy policies of these social media platforms for more information on how they collect and use information they may collect about you. The terms and conditions of these social networking sites will apply in connection with any interactions concerning these social media platforms.

vi. Administrative and Legal Reasons.

Notwithstanding anything herein to the contrary, we may at all times and in any manner access, use, preserve, transfer and disclose information we collect, including disclosure to third parties: (i) to satisfy any applicable law, regulation, subpoenas, governmental requests or legal process, or in connection with a legal investigation, if in our good faith opinion such is required or permitted by law; (ii) to protect the safety, rights, property or security of the Website or any third-party (for example, if we are trying to collect money you owe us); and/or (iii) to detect, prevent or otherwise address fraud, security or technical issues. We may also use information we collect to answer and comply with administrative, regulatory, statutory, and other legal inquiries or requirements. We may also assist law enforcement agencies and offices using the information we collect. We reserve the right to use IP addresses to identify you and, where permitted or required by law, we may provide information about or relating to you, including information about you, to third parties without your consent if we reasonably believe that such action is necessary to: (a) comply with a court order, subpoena, government request for information, or other legal or regulatory requirements; (b) protect or defend our rights or property, our Website, or other Website users; (c) respond to claims that any posting or other content of our Website violates the rights or property of any third party, including without limitation providing information necessary to satisfy the Digital Millennium Copyright Act; (d) to protect the health and safety of our Website's users or the general public; or (e) to fulfill the purpose for which you provide it to us, and otherwise with your consent.

vii. Sales or Transfer of Business or Assets.

We may share information in connection with a sale, merger, transfer, exchange, or other disposition (whether of assets, stock, or otherwise, including via bankruptcy) of all or a portion of the business conducted by the Company with respect to the Website to which this policy applies, in which case the acquirer, purchaser, surviving entity, or other appropriately characterized company will possess the information collected by us and will assume the rights and obligations regarding your information as described in this Privacy Policy.

viii. Cross-Platform Information

In some instances, the experience that is available on the mobile version of the Website may be different than that provided through the desktop or tablet version of the Website. This may include, but is not limited to, different UI/UX naming conventions, and few minor differences. Certain mobile applications offered or operated by the Company may have a different user experience than the mobile or desktop versions of the Website accessible through internet browsers, and these user experiences may have minor differences in products and/or services made available for purchase, and/or the methods of payment available to users.

ix. Anonymous Information.

We may create aggregated or anonymized information about you and other users of the Website by excluding information (such as your name) that relate to an identifiable individual ("Anonymous Information"). We may use this Anonymous Information for any purpose permitted under the law and disclose Anonymous Information to third parties in our sole discretion.

x. Monitoring and Improvement of Security

We may use information collected to bolster our security by using it to monitor and prevent theft, fraud, and hacking. We also may use information collected to update and maintain the security of our Website to optimize the security of our customers and business.

xi. Our Use of Cookies and other Technologies

We may also use cookies, pixel tags, action tags and similar tags to collect information. A cookie is a small data file that is placed on your computer when you visit a website. A persistent cookie stores information so when you end a session visiting a website and return to the same web site at a later date the cookie information is still available. Cookies and tags allow us to compile statistics and other information about how you use our Website. We may use this data to personalize your customer experience based on your prior visits to our Website. We may also use this data to analyze trends and improve the usability of our Website as well as to administer the Website and gather broad demographic statistics. We may also share such non-personally identifiable information with third parties on an aggregate basis.

In addition, we may use third-party service providers to serve ads on our behalf across the Internet. They may collect anonymous information about your visits to our Website, including by means of clicking links or advertisements embedded in other websites, and your interaction with our products and services. These third parties may use cookies and other online tools such as pixel tags, action tags and similar tags to serve ads and personalize your customer experience based on your prior visits to our Website. They may also use information about your visits to our Website and other websites to target advertisements for products and services. This anonymous information is collected through the use of a cookie. To our knowledge, no personally identifiable information is collected or used in this process. These third-party service providers do not know your name, phone number, address, email address, or any other personally identifying information about you unless you provide such information directly to them. Our Website responds to a web browser's block of persistent cookies by refraining from using our anonymous cookie. Our Website may contain links to other Internet websites that we think you may find of interest. We are not responsible for the content of these sites, nor do we control, sponsor, endorse or approve them. Your use of those links is at your own risk.

We use Google Analytics cookies to collect information and track behavior anonymously that allows us to look at user trends without identifying individuals. You can opt-out of this by adjusting your cookie settings for hustler.com on the website, using the Google Network Advertising initiative opt-out or installing the Google Analytics opt-out browser extension here: https://tools.google.com/dlpage/gaoptout.

We may share information we collect with the Company's subsidiaries and affiliates. The following companies are subsidiaries and/or affiliates of the Company, the following list is subject to change, for more information please contact privacy@hustler.com:

The information we collect may be shared with companies that we have engaged for certain support services necessary for the operation of the Website. These service providers and vendors assist in various services related to the Website, which may include services such website hosting, advertising, analytics, as well as other services. Company will limit the information shared with these third parties to that information that is minimally necessary to allow these parties to render and provide their services, if any.

We may transfer information related to our customers in connection with the sale, assignment, or transfer of all, some, or substantially all of our business assets. We also may retain copies of such information if required by law or for other legal purposes.

Certain non-identifiable and/or anonymous information that we collect or data that has been aggregated following this collection may be shared with third parties for legal purposes.

We may disclose information that we have collected:

• when reasonably appropriate to comply with the legal inquiries, requirements, or investigations
• to uphold certain duties or obligations under applicable contracts
• to enforce and protect certain rights under applicable contracts
• to protect Company or customer property
• in connection with transactions that may involve borrowing, collateralizing, insuring, selling, pledging, assigning, or leasing certain of the assets of the Company's business
• in connection with bankruptcy, or divesting of all, part of, or substantially all of the assets of the Company
• to protect the rights of our customers and others.

If you provide consent, we may share your information for other reasons that you may request.

To stop your mobile device from sharing your location while accessing our Website, you may be able to turn off location services in your device's settings. You may also be able to stop sharing your location by adjusting the settings of the browser, or application you are using.

Your internet browser should provide a means for you to set your device's preference concerning "cookies". For example, you may adjust your settings to "accept all cookies", receive a notification when a cookie is set, or to block all or some cookies. If you set your device or browser to block all cookies, this may result in many personalized aspects of the Website to be blocked and some Website operations may not fully function.

We use certain vendors for cross-device and cross-platform linking. To opt-out of cross-device linking, you can go to the Digital Advertising Alliance's Choices page at www.aboutads.info/choices and complete a global opt-out on each browser and device that you would like to opt-out on. Browsers on the device you complete this type of "opt-out" on will not receive information collected on devices linked to it. Conversely, devices linked to the opted-out device will no longer receive information collected from the opted-out device, and service providers will no longer transfer information collected from the opted-out device to any third parties. This type of opt-out will not result in an opt-out concerning cross-device linking or certain marketing strategies used across linked devices based that operate based only on your visits to the Website, or your interactions with our advertisements.

To opt-out of our digital advertising based on your interests or those of another party, visit Digital Advertising Alliance's Choices page https://optout.aboutads.info/?c=2&lang=EN and perform a global opt-out. Please note that any opt-out options you select are specific to the browser and device being used.

To learn more about interest-based digital advertising, visit the Network Advertising Initiative website and the Digital Advertising Alliance website. The opt-out tool described operates based on cookies and therefore, such an opt-out will function only if your browser is set to accept and allow third-party cookies. The opt-out features may not function correctly or at all in the case that cookies are automatically disabled, blocked, and/or removed. Please also note that this type of opt-out is specific to the nature and operation of your device, and consequently, deleting cookies, changing browser settings, and/or using other browsers, devices, or operating systems and you will need to opt-out again.

"Do Not Track" is a feature common to many browsers that allows to you to inform websites that you do not consent to their tracking of your online activities. Some websites do not respond to certain browser "do not track" signals. Some of the opt-out will be effective only if your browser is set to accept cookies. Deleting cookies, changing your browser settings, switching computers, browsers, or operating systems may make it so that you have to opt-out again.

I. California Residents

California Consumer Privacy Act; California Privacy Rights Act

The information below applies to you if you are a customer who is a California resident and reflects the current privacy practices of the Company during the 12 months preceding the most recent update to this Privacy Policy. Capitalized terms used in this section have the meanings given to them as set forth in the California Consumer Privacy Act as amended by the California Privacy Rights Act (collectively, the "CCPA"). Please note that this CCPA section only applies to Company customers. The privacy notices for personal information collected in California in an employment or commercial context can be found at https://hustler.com/ca-privacy-rights/.

General Notices Concerning Personal Information

i. Categories of Customer Personal Information We Collect

ii. Sources Used by Company To Collect Personal Information About Customers

iii. Company Collects or Shares Personal Information About Customers for or Related to the Following (which may include Cross-Context Behavioral Advertising)

We do not collect or process Sensitive Personal Information for the purpose of making assumptions or inferences concerning the characteristics of our customers or other individuals.

In some cases, we may process data based on your information that is void of any specific identifiable characteristics or traits. If we choose to use this this de-identified data, we will maintain this data in its deidentified form, and no attempts will be made to reidentify any such data unless permissible under applicable law.

THE COMPANY DOES NOT SELL PERSONAL INFORMATION TO ANY PERSON OR ENTITY.

iv. Personal Information Retention

Your personal information may be retained by Company in compliance with our record keeping policies, safeguards, and applicable legal requirements. Unless otherwise required by law, we will retain the personal information we collect about you for a period of time reasonably necessary to achieve our commercial purposes as set forth in this Privacy Policy, or for a period of time as set forth in a notice of collection provided to you at the time personal information is collected.

v. Categories of Customer Personal Information that Company Shares (for Cross-Context Behavioral Advertising as such term is used in the CCPA) and Categories of Third Parties with Which Personal Information Is Sold or Shared (for Cross-Context Behavioral Advertising)

COMPANY DOES NOT HAVE ACTUAL KNOWLEDGE THAT IT SELLS OR SHARES (FOR CROSS-CONTEXT BEHAVIORAL ADVERTISING) PERSONAL INFORMATION OF MINORS UNDER THE AGE OF 18 FOR ANY REASON. THE COMPANY USES ITS BEST EFFORTS TO TAKE ALL ACTIONS NECESSARY TO PROHIBIT INDIVIDUALS UNDER THE LEGALLY REQUIRED AGE FROM ACCESSING THE WEBSITE AND/OR USING THE SERVICES WHERE REQUIRED TO DO SO UNDER APPLICABLE STATE AND FEDERAL LAWS.

vi. Company Discloses the Following Categories of Personal Information for Business Purposes. The Categories of Third Parties to that Personal Information Is Disclosed to for a Business Purpose are listed below:

Company may share your information with third parties if you explicitly request that we do so, or when you otherwise consent.

vii. Non-Discrimination

vii. The California Consumer Privacy Act Provides California Residents With the Following Rights:

ix. How We Verify Access, Correction, Do Not Sell and/or Deletion Requests

• In order to verify, process, and satisfy access, correction, deletion, and do not sell requests, we will need certain information about you to verify (i) who is making such a request, (ii) what information we actively maintain about the party making the request, and (iii) depending on the request, verify that the request is legitimate and not fraudulent. Therefore, in connection with making any such request you will be required to submit certain information about yourself. We will fulfill your access, correction, deletion, and/or do not sell request if we are able to locate and identify information about you. If we cannot verify your information, then you may be provided with a report that contains the categories of personal information we collect, use, disclose, and sell or share. If you wish to appeal any decision we have made concerning any of the above requests, please email us at privacy@hustler.com.



You may authorize an agent to make any such request on your behalf. However, authorized agents will be required to provide their contact information and the information about the customer for whom they are making such a request. Authorized agents will receive email confirmation once we have received the request. We may inquire about further information to confirm and certify that you have the authority to submit an informational access, correction, or deletion request on behalf of the customer. We will send reports containing the results following the processing of your requests to the email or mailing address provided to us, once such reports are complete.

x. Submitting Access, Correction, and Deletion Requests; Do Not Sell Requests

Access, correction, and deletion requests can be submitted using any of the below:

• Access Requests – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Privacy Access Request" in the message
• Correction Requests: – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Privacy Correction Request" in the message
• Deletion Requests: – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Privacy Deletion Request" in the message
• We do not sell any personal information for any purpose whatsoever, Do Not Use My Information for Company Advertising Requests: – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Do Not Sell Request" in the message

You may also submit an access, correction, deletion or Do Not Sell Request by submitting a request to privacy@hustler.com with "Access Request", "Correction Request", "Deletion Request", or "Do Not Sell Request" in the subject line.

xi. California Law: "Shine the Light"

Under the California "Shine the Light" law, residents of California that have an established business relationship with us have the right to request a disclosure notice listing the instances that we have disclosed their personal information to third parties during the preceding calendar year for those third parties' direct marketing purposes.

TO REQUEST A DISCLOSURE NOTICE, PLEASE SUBMIT YOUR REQUEST TO COMPANY INTERNET GROUP, LLC, ATTN: CALIFORNIA SHINE THE LIGHT ACCESS, at:

LFP Internet Group, LLC

2029 Century Park East, Suite 4200N,

Los Angeles, CA 90067

PLEASE ALLOW US THIRTY DAYS TO PROVIDE A RESPONSE.

xii. California Minors Under the Age of Eighteen

It is the policy of the Company to strictly prohibit access and use of the Website to any individual who is under the age of eighteen (18). Therefore, pursuant to Company policies and applicable law, we do not intentionally collect information about individuals who are under the age of 18 as they are restricted from accessing the Website.

II. Colorado Residents

ii. What Personal Data We Use and the Categories of Why such Information is Used

The following are categories of personal information that we may collect, along with examples of specific types of information included in each category.

1. Personal Identifiers: Name, email address, and other identifiers
• Order processing and fulfillment; advertising; improving the customer experience; improving services; improving security; monitoring, identifying, and reducing fraud, misrepresentations, and potential criminal activities; compliance with legal, contractual, and administrative requirements
2. Purchase Information: purchase history and other commercial-related information
• Order processing and fulfillment; advertising; improving the customer experience; improving services; improving security; monitoring, identifying, and reducing fraud, misrepresentations, and potential criminal activities; compliance with legal, contractual, and administrative requirements
3. Geolocation Data
   • Order processing and fulfillment; advertising; improving the customer experience; improving security; monitoring, identifying, and reducing fraud, misrepresentations, and potential criminal activities; compliance with legal, contractual, and administrative requirements
4. Internet Activates: Internet or other electronic network activity, such as browsing and search history
• Advertising; improving the customer experience; improving security; monitoring, identifying, and reducing fraud, misrepresentations, and potential criminal activities; compliance with legal, contractual, and administrative requirements
5. Audio and Visual Information: Audio, electronic, visual, or other observable information
• Order processing and fulfillment; advertising; improving the customer experience; improving security; monitoring, identifying, and reducing fraud, misrepresentations, and potential criminal activities; compliance with legal, contractual, and administrative requirements
6. Traffic Data such as cookies, domain server, device, and browser
• Advertising, order fulfillment, identification, user experience, web hosting, web optimization, improvement of the Website, monitoring fraud and criminal activities
7. Inferences and Conclusions: Inferences we may conclude using any of the above
• Improving the customer experience; improving security; monitoring, identifying, and reducing fraud, misrepresentations, and potential criminal activities; compliance with legal, contractual, and administrative requirements

III. Nevada Residents

Nevada consumers have the right to request that their personal information not be sold to third parties, even if the requesting individual's personal information has not yet been sold (referred to herein as a "Nevada Do Not Sell Request"). To make a Nevada Do Not Sell Request, click this link [URL] and include "Do Not Sell Request" in the message; or email privacy@hustler.com.

IV. Virginia and Connecticut Residents

Virginia and Connecticut residents have certain rights concerning their personal information under each respective state's applicable law. If you are a resident of Virginia or Connecticut, or you are an agent authorized on behalf of a Virginia or Connecticut resident, and you wish to exercise your rights provided under applicable law, you may submit a request using the following:

• Access Requests – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Privacy Access Request" in the message
• Correction Requests: – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Privacy Correction Request" in the message
• Deletion Requests: – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Privacy Deletion Request" in the message
• Do Not Sell My Personal Information and Do Not Use My Information for Company Advertising Requests: – you can call or click the following:
• privacy information line at (323) 651-2811
• privacy@hustler.com and add "Do Not Sell Request" in the message

We do not collect, process, or use biometric data from our customers.

The terms of this Privacy Policy apply to the personal information of all customers of the Company, including those who no longer do business with the Company to the extent that certain personal information is still maintained by the Company for legally permissible reasons.

Please note that the terms of this Privacy Policy do not apply to the information collected from individuals who have provided their information to the Company in connection with an application for employment.

The Website may offer products and some product listings or other pages on the Website may include hyperlinks directing users to other websites. Please note that in the case you click on one of these hyperlinks and are directed to another website.

Conversely, you may have been directed to the Website by clicking on a hyperlink embedded in another website or one of our digital advertisements. Please note that clicking on these hyperlinks may result the collection of certain information by the entities hosting and operating these webpages.

We advise that you review the privacy policies of such other websites and webpages to understand your rights with regards to any such site's privacy practices and information collection activities. This Privacy Policy does not govern the privacy practices of those other websites, webpages, or entities.